Cause Marketing

More and more companies are realizing that charitable cause marketing partnerships are no longer a nice to do; they're a have to do. Organizations simply cannot remain competitive, maintain their good corporate citizenship profiles, increase their business, or attract and retain employees and customers without them.

Big Brothers Big Sisters of New York City strives to partner with corporations that understand and appreciate the value of cause marketing programs— special public relations and fundraising collaborations wherein companies donate a portion of proceeds from the sales of their products, services or event tickets. Charitable donations also can be derived from viral cause marketing campaigns, such as downloading music or videos, sending e-cards or text messages, and forwarding e-mails.

Or, our cause marketing partnerships can be Help Change a Life “round up” customer contribution campaigns where retail or restaurant customers are prompted by cashiers or waiters to round up their purchases to the next whole dollar amount, donating the change to us.

Cause marketing campaigns enable organizations to give back to the communities where their employees and customers work and live, while enjoying great visibility and supporting a worthy cause. And, they allow consumers to give back in simple convenient ways - while they shop, dine out, enjoy recreational activities or use technology to communicate with others.

Big Brothers Big Sisters of NYC boasts several successful cause marketing partnerships, all actively promoted and supported by its expert staff. Like our volunteers, our cause marketing partners have the power to change lives and always get back more than they expect We welcome the opportunity to create successful multi-platform partnerships with you!

For more information, or to launch a new cause marketing partnership with us, please contact Marketing Director, 212-686-2042 ext. 104