Senior Staff

Hector Batista - Executive Director


Hector Batista is the chief executive of Big Brothers Big Sisters of NYC, New York's oldest nonprofit organization helping the city’s underserved children and their families since 1904.  Mr. Batista has devoted most of his life to public service, and has served as a leader of large government departments as well as non-profit and private organizations.  He began his career in the Brooklyn Borough President’s office and was later appointed by Mayor Giuliani as Commissioner of the Department of Housing Preservation and Development; with 9,000 employees and a $1.3 Billion budget. In the private sector, Mr. Batista was Managing Director and COO at Jeffrey M. Brown Associates, Builders and Construction Managers; with projects in 21 states.  He also led the Eastern Division of the American Cancer Society which was the largest in its network with 5,000 employees and a $100 Million budget. He is an advocate for promoting healthy food in public schools which, in turn, led to the legislation of junk food ban in public school vending machines.  He was integral to the smoking ban in restaurants and public places within NYC.


Mr. Batista’s long-standing commitment to youth is further exemplified by his serving on the boards of St. Francis College and Bishop Loughlin High School.  Appointed by Governor Andrew Cuomo, he also sits on the board at Battery Park City Authority.  In 2011, he was appointed by former Mayor Michael Bloomberg to serve as an advocate for the Young Men's Initiative (YMI), the nation’s boldest and most comprehensive effort to tackle the broad disparities slowing the advancement of black and Latino young men.  Recently, he was reappointed by Mayor Bill de Blasio to act as his Co-Chair on the board of YMI.  Mr. Batista has been recognized as one of the Top 100 Most Influential Hispanic’s of NYC and received the Community Leader Award at the inaugural Crain’s Hispanic Executive and Entrepreneur Awards.  



Charles Bozian - Chief Operations Officer

Charles comes to BBBS of NYC with a 25 year career in the publishing industry, including his most recent role at Macmillan, where he served as Vice President of Finance and Administration for nearly ten years. Prior to joining Macmillan, he served as Chief Financial and Operating Officer for Columbia University Press, the non-profit publisher affiliated with Columbia University.

Charles holds a BS and an MBA in Finance from Fairleigh Dickinson University and attended Columbia Business School, where he completed a three year executive development program.

Michael Coughlin - Chief Quality Assurance Officer

Michael has been part of the Big Brothers Big Sisters of NYC staff for 10 years, and helped build a volunteer processing center for BBBS of NYC. He also served as Director of Volunteer Recruitment where he created volunteer Affinity Groups with a mission to recruit a diverse pool of mentors; now recognized as a National Best Practice.  As Chief Quality Assurance Officer, he oversees strategic planning and oversaw the implementation of a new evaluation tool measuring the impact mentoring.

Michael received his MSW degree from Columbia University and a BA from St. Joseph’s College of Maine.


Wendy DeMarco - Chief Marketing Officer

Wendy oversees all marketing, public relations, branding, cause-marketing and social media for the agency. She works across all agency departments to develop marketing programs that will help increase awareness of BBBS of New York City and drive the organization’s mission forward. 

Previously, Wendy was co-founder at Hip Venture Company, a social and mobile game development company.  Before that, she was the President of Spin Advisors Public Relations, where her client roster included non-profit, media, real estate and publishing.  She holds a BA from Lehigh University.

Shannon Snead - Chief Development Officer

Since 2011, Shannon has served as the Chief Development Officer for BBBS of NYC and oversees all aspects of fundraising for the agency. Prior to joining BBBS of NYC, Shannon held senior fundraising positions at the Brooklyn Public Library, Sponsors for Educational Opportunity and BRIC Arts Media Brooklyn.

Shannon is a graduate of Smith College with a degree in Russian Studies.  She is a graduate of the Coro Leadership New York program and is an active volunteer at God's Love We Deliver.

Victoria Shire - Chief Program Officer

Victoria oversees the Community Mentoring Programs, the Education Initiative and the Center for Training and Professional Development. Prior to joining BBBS of NYC, Shire led the Vulnerable Populations initiative for Enterprise Community Partners, Inc. Previously, Shire served as a business analyst for Lenox Hill Neighborhood House.

Victoria holds a Master of Public Administration in nonprofit management and finance from the Robert F. Wagner School of Public Service at New York University and a Bachelor of Arts in philosophy from Wittenberg University.

Gerri Thomas - Communications Vice President

Overseeing all communication strategies and initiatives, Gerri is responsible for articulating the power of mentoring and advancing the organization’s efforts and presence.  She began her career at the City University of New York College of Staten Island, where her experiences as an Adjunct Professor have cultivated in her a passion for both youth advocacy and communications, positioning her to merge the two in her current role with the agency. 

Gerri graduated summa cum laude from the College of Staten Island in 2006 with a Bachelor of Arts in English.  She also completed the Nonprofit Leadership Certificate Program at the Institute for Ethical Leadership at Rutgers Business School in 2012.